The Big Turn On — Launching Nissan LEAF
To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan launched "Nissan LEAF – The Big Turn On", a social movement that opened minds and thrilled audiences with a 100% electric digital experiences.
The concept: to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan. Turning on is as easy as a ‘click’ – consumers can pledge their commitment to EV by clicking the ‘turn on’ button via the TBTO website, via social media channels, or by signing up for a LEAF test drive!
Taking place across France, the United Kingdom, the Netherlands, and Germany, the campaign was part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences, and live events across 100 days.