Creative use of new technologies for a better brand experience
Later time at Razorfish, I had a chance to lead an EMEA team of creative technologists called Emerging Experiences. We were specialized in ideating and prototyping a series of innovative customer/brand experiences for the context of retail digitalization, connected commerce, service design products, AR/VR, and more.
Adidas Kick-off 4D
How could we maximize customer engagement through physical and digital stores around the time of the Rugby World Cup? So we came up with the idea of an engaging product trial with useful performance analysis.
Adidas Kick-off 4D captures and analyzes the player's kick performance with multiple 3D & motion sensors. It generates a score against the star player Dan Carter. And here's our gift to the customer: a 3D volumetric capture video, and a personalized digital coupon based on their score performance.
User journey
Tech PoC for 'kick' form detection
Tech PoC of point cloud volumetric capture
Zombie Run VR
Running at a gym is not so much fun. But what if we gave you a real reason for running?
The idea of combining the excitement of video games with indoor exercise came out during the creative workshop for a fitness brand.
How about transporting you into the middle of a zombie apocalypse? The game is simple: run away from those zombies to survive!
Here's a positive side effect: unlike the real one, you can also be fit and feel better!
Adapted usage
(Razorshop Sport concept)
(Razorshop Sport concept)
We developed the idea further with more sales-focused features like foot-pressure sensors to find the right running shoes for customers.
Audi R8 Remote Stunt
Audi R8 is the brand's flagship supercar. And people love a supercar. If it's parked, people take photos, sometimes even a selfie. This is an organic brand engagement.
How about bringing it to the next level? What if you can really play around with the R8? What if you could start the V8 engine and press the throttle to make the massive noise?
Audi R8 Remote Stunt is a future concept of connected OOF.
It utilizes a telematics system and proximity connection to the user's smartphone to 'experience' the real Audi R8.
It utilizes a telematics system and proximity connection to the user's smartphone to 'experience' the real Audi R8.
Handy Wearable Navigation
Handy is an innovative wearable display and haptic device that helps delivery personnel to drive safely and navigate 'hands-free' by reducing the time of smartphone use.
Melco - Immersive VIP Showroom
Melco Resorts & Entertainment is Macao’s major casino operator. They wanted to build a special meeting space to host government officials, investors, and business partners.
We designed, planned, and built showrooms with a fully immersive digital experience.
