Hello. My name is Yasushi Zonno. I am an experienced interaction designer / creative director who likes turning new technologies into emotional experiences.
I have been working with mixed reality (AR/VR) at Microsoft's dedicated development studio in Berlin. While we have explored new UX/UI patterns for this new medium, we have also helped various global scale customers (from manufacturing, automotive, healthcare, education, and more) to prove the potential of MR use with the device like HoloLens for their digital transformation objectives.
Before Microsoft, I have worked as a creative director in the creative technology innovation unit called ‘Emerging Experience’ at the digital agency SapientRazorfish. For the clients like Audi, Nissan, UBS, or Adidas, we have delivered series of concepts, prototypes, and products for a new type of brand/customer experience powered by emerging technologies — often in the form of retail digitalization, connected objects, AR mobile experiences, or service design products. As result, some of our works have got industry recognition such as Cannes Lions, Webby, Red Dot Design, Lovie, Epica, and more.
👉 LinkedIn
Featured Projects (in order of appearance):
Microsoft Hololens 2 - Galaxy Explorer 2 > More info
Microsoft Hololens - Intralogistics (mixed reality digital twin demo)
Microsoft Hololens - Project Flamingo (spatial & object cognition app)
UBS / Planet Art mobile app (Machine-learning based news feed for art trend)
Razorfish Emerging Experience / Zombi Run VR (gamified fitness prototype)
Adidas Rugby - Kickoff 4D Retail Experience
Adidas - Specialty Sports Ecom
Microsoft Hololens - Intexar Heat
Swarovski - ecom brand platform
Audi - TT Brochure Hack (augmented touch brochure)
Audi ON (Future digital platform concept)
Razorfish - Handy Prototype (wearable navigation device)
Audi - R8 Remote Stunt (concept video)
Audi - The Perfect Day (weather-contextual mobile ad)
Microsoft Hololens 2 - Galaxy Explorer 2 > More info
Microsoft Hololens - Intralogistics (mixed reality digital twin demo)
Microsoft Hololens - Project Flamingo (spatial & object cognition app)
UBS / Planet Art mobile app (Machine-learning based news feed for art trend)
Razorfish Emerging Experience / Zombi Run VR (gamified fitness prototype)
Adidas Rugby - Kickoff 4D Retail Experience
Adidas - Specialty Sports Ecom
Microsoft Hololens - Intexar Heat
Swarovski - ecom brand platform
Audi - TT Brochure Hack (augmented touch brochure)
Audi ON (Future digital platform concept)
Razorfish - Handy Prototype (wearable navigation device)
Audi - R8 Remote Stunt (concept video)
Audi - The Perfect Day (weather-contextual mobile ad)