A mobile ad works like a helpful agent for test drive booking
The project started as a typical campaign for the new Audi A3 Cabriolet. And they wanted to increase the test driver request in February/March. One small problem: the early spring weather in Germany is unstable.
So, what if we could help to find a sunny day for the prospect's test drive?
The Perfect Day is a simple, yet smart 'banner ad' that works like a helpful agent to find you a good day & time based on the location, weather data, availability of the Audi showroom.
Lookup to the Sun — UI gimmick to brighten the mood
When activated, it displays the A3 Cabriolet in the real weather environment of the user's location. It asks the user to hold up the phone towards the Sun. The indicator works like iPhone's Level app, two circles move until it positions to it.
Once the phone aligns to the position of the Sun, it unlocks the video to display a sunny sky with the rooftop opened.
