Making "Vorsprung durch Technik" digital experiences (2014–2017)
Razorfish was the leading digital agency for Audi. We were working on the digital brand portals, product campaigns, and social media works.
While we have worked on 'normal' projects, we were proactively seeking the innovative idea that reflects Audi's brand value of 'Vorsprung durch Technik". We were fortunate that we had also understanding clients that we could bring our ideas to life.
The most notable case is the "Audi TT Brochure Hack." It is a connected brochure that combines the advantages of physical objects and digital connectivity. Another example, "The Perfect Day" is a smart mobile ad that works as an intelligent booking tool for the target users.
Audi TT Brochure Hack
With a combination of several 'new' technologies, we have made a traditional paper brochure into a connected interactive booklet that uses both advantages of physical objects and digital connectivity.
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Audi TT: The world's fastest car configurator
The Audi TT is an iconic sportscar. The third-generation TT is equipped with cutting-edge technologies. The new TFSI engine accelerates it to 100km/h in 4.9 sec. This car requires a great instinctive decision. Now we dare the users to make their own TT while it descends to the Earth. Can you do it?
Audi S1: The power scroll
The smallest performance car Audi ever released. We wanted to present the S1 in the most simple, but very dynamic way.
The fully responsive website is powered with HTML5 coded animation, the user simply needs to scroll down (swipe up on mobile) to discover the new model. Smooth animation will play out with a multimedia content layer to showcase the key USP of the S1.
The Perfect Day
A mobile ad turns into an intelligent booking tool.
The project started as a banner campaign to promote Audi A3 Cabriolet in February/March to increase the test driver request. — The time of year in Germany, is unstable, with constantly changing weather. What if we help the prospect book test drive on a good sunny day?
