Walk around and Learn the Technologies inside the Winter Olympic Jacket
Intexar Heat is one of the high-tech fabric innovations from DuPont that provides the unique function to clothe — warming itself up with power. Limited edition Team USA jackets were produced for the 2018 Pyeongchang Winter Olympics as the first application products.
The MR Experience is an exclusive content developed for DuPont Technology & Innovation Center in Silicon Valley.
Stories Wrapped Around the Jacket
We designed the experience in a circular structure, placing content around the Olympic jacket — the hero that carries the story. This way, we could minimize the space required for the exhibition, and also we can naturally guide the users. 3D graphics are integrated as a part of the physical jacket, revealing the technologies and components with sound effects and voiceovers.
