The Home of Heartbeat Sports
This dedicated e-com site aggregated 'other' sports for Adidas, such as rugby, cycling, swimming, etc. The shop was designed to cover 20+ categories altogether. Unlike the major sports categories like football or basketball, the communication content was limited. So we designed each sport 'channel' to serve as a content hub to gather brand stories within the shop.
Fit solutions
One of the major challenges for the e-com shop was to reduce the return rate. We tried to improve it with the two approaches: interactive guidance and fit visualization against collected size database.
