Bring back the shine
Swarovski wanted to refresh the outdated e-com shop as they revamped the VI. We realized that the old version lacked the emotional aspect, which is perhaps the most important driving force of the jewelry purchase.
After the extensive UX audit, we drastically changed the shop structure, redefined the new look & feel. We also introduced a smart adaptive design system that is future-proof for personalized e-com experience.
User walkthrough (mobile + desktop)
